Reinvention As Habit
“Reinvention” can quickly become a bromide and buzzword. But I’ve found reinvention to be key to my career, especially when it’s ahead of the curve (or creating it’s own curve). We discussed this at the Million Dollar Club and elsewhere, and here’s a quick diagnostic to help you proactively consider it.
I’ve developed 8 areas of reinvention which are affected in varying degrees by three major dynamics. Consider radical change (“a sharp right turn”) in those areas where you can achieve the highest impact. Here’s the graph:
……………………..Societal Change Technology Economy
Beliefs
Expertise
Processes
Content
Market
Affiliations
Clients
Distribution
For example, if you converted part of your practice from wholesale (corporate) markets to retail (individuals) whom you reached with remote means (teleconferences), you would be reinventing your market to take advantage of the technology, volatile economy, and growing belief in being your own boss.
Another example: You begin working with non-profits as a new client base, since they are having tough times raising funds (economy), by creating new ways for them to reach prospective donors (technology), with a marketing message about the importance of communities helping themselves (social change).
Too many consultants try to guess at what “the next big thing” will be. Why not create it yourself with some discipline and analysis?
© Alan Weiss 2011. All rights reserved.
