Sales Talk Is an Oxymoron
Every buyer is different in many ways, but the commonality if they’re healthy (about 95% of them) is that they seek to improve their condition, professionally and/or personally. Determine what that improved condition would look like (higher revenues, greater chance for promotion, less time at work, etc.). To do that, you have to stay in the moment and listen, not rely on “scripts” or “pitches.”
Talking is easy. Listening and comprehending what you hear are hard. That’s why the people who never shut up never learn anything and eventually wind up talking only to themselves.