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Some People May Not Want to “Handle” Your Book

Some People May Not Want to “Handle” Your Book

If you’re going to send one of your books to a client or prospect in your marketing efforts, send an electronic version as well as hard copy. That’s especially important today when many people aren’t accessing business mail frequently (or at all).

If you haven’t published an electronic version of your book for some unimaginable reason, then send the original manuscript that’s on your computer, or send an excerpt that’s particularly apt for that person’s needs.

How hard is that?

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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