The No Normal®
This is not a “reset to factory settings” world. You can’t unplug and plug life back in. These are the times of No Normal®. There is no “return to normal” nor a “new normal.”
There ARE new realities. We need to be able to shed what no longer works well and start accepting new ideas and approaches. Disruption and volatility are business tactics, not cosmic change to be feared. This is historically true. Sears was disruptive using the railroads to circulate its catalogs in the mid-19th Century. They should have morphed into Amazon, but they lost their innovative touch, solely focusing on profits.
Amazon started as a book seller.