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This Will Improve Your Persuasion by 100%

This Will Improve Your Persuasion by 100%

If you want to present a new idea—new IP—don’t begin by justifying it, by citing other authorities, or other works, or your credentials. Start with the excitement of what the idea will do for the other person.

In other words, act offensively-minded, not defensively-minded.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Comments: 2

  • Chris Law

    June 21, 2019

    Thanks so much for this advice. I used it when I started just such a meeting yesterday, and it was much better, I believe, than what I had originally planned. Much appreciated!

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