Wait A Minute, People Pay Me, I Don’t Pay You!!
I’m happy to provide interviews for both broadcast and print sources. About 99% of them are run by honest, well-intentioned organizations, some of whom have vast networks that help me, and some of whom I’m helping by building their networks. Fine with me.
But there’s always a scammer somewhere, under random rocks. Something called “Inside Recent” out of Singapore (I think) writes and asks about an email interview for their vast network. I said sure, and then they ask me to air mail them a copy of my latest book (they can’t buy one locally?) and THEN tell me they require 200 Singapore dollars for the interview!
My experience is that when you pay to be interviewed—especially those cable TV frauds where they prop up some old politician or “D list” celebrity and charge you $15,000—everyone knows it. I know a local realty firm here, which claimed it had the longest running realty radio show, and simply paid to have it on each Sunday morning. The station took their money! I don’t see that as a qualitative achievement!
Contrary to the platitudes, “Did they spell my name correctly?” isn’t always the key to successful publicity. Being an expert with something valuable to say, which helps others, may be a better place to start than buying your way into some magazine or podcast.