What World Are You Inhabiting?
If you are running any kind of small business, boutique firm, or solo practice, and you remain reliant on a physical sales force visiting clients, or appearing someplace yourself, then you must have been in a coma for the last ten months. And I have news for you, that’s not going to be the way of the world post-vaccine, post-pandemic, post-crisis, either.
I’m speaking at events on an average of six a month, all over the world. I’m coaching two dozen clients a week, and holding two group coaching sessions every week. All of it is remote, and I haven’t changed my fees. My typical week “takes me” to Shanghai, Tokyo, Melbourne, Sydney, Vancouver, London, Switzerland, Sweden, Norway, Germany, and New Zealand. My recent writing workshop had 14 people—from nine countries.
No pre-pandemic strategy for any company—large or small, local or global—is effective now.
You need to change your mindset and your marketing and your delivery to starkly different models. If you don’t know how to do that, contact me. There is no “return to normal” or “new normal.” There’s only reality. If you haven’t been able to create successful change within a 30-day period, the odds are you’re not going to to it. You need expert help.