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Why You and Not Another Channel?

Why You and Not Another Channel?

I surf through TV morning news when I’m on the road, as I am now in Miami, and every single broadcast looks the same. Two (always diverse) anchors, a woman reporting on the traffic, usually a woman doing the weather, a guy doing sports who thinks he’s far wittier than he really is. The women look as though they’re about to attend a cocktail party. There are remote reports from people who have no need to be remote, because standing in front of a building doesn’t add anything to the story.

Hence, it doesn’t matter which staton I watch.

Why does it matter that a prospect listen to you? Are you just another version of a consultant or, worse, a salesperson? Are you undifferentiated and derivative?

Why should the buyer watch you?

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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