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Consulting Buyer Survey Highlights Peer Referrals As Key

Consulting Buyer Survey Highlights Peer Referrals As Key

Here’s a study done by Hinge and provided to me by Peter McLean which, among other things, shows that 91% of buyers of consulting services do so by asking a friend or colleague for a recommendation. It also points out that while 3% of buyers feel that social media are important in sales, 35% of sellers think it is! I don’t think I need to say much more.

Management Consulting – Download Your Study http://www.hingemarketing.com/uploads/HowBuyersBuy_Consult_Report.pdf

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Comments: 1

  • Richard Martin

    January 22, 2013

    Hi Alan,

    Thanks for the link to the study. Very interesting and useful.

    Rich

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