Alan Weiss’s Monday Morning Memo® – 11/20/2023
(A most happy Thanksgiving from Maria, me, and our family to you and yours. We all have a great deal to be thankful about, take a minute to consider that before you reach for the turkey!)
The US economy saw a Gross Domestic Product expansion of almost 5% in the third quarter, which is dramatic growth. The unemployment rate is under 4%. Disposable income has risen by 3% so far this year. Household net worth has risen 37%, after adjustment for inflation, 1919-1923, the fastest surge ever recorded. (Statistics are from several sources, consolidated in Zacks Investment Management publications.)
So why are we still seeing hotels with staff shortages and reduced services, stores with bare shelves, poor service responses from utilities, and a variety of other substandard responses to customers?
It’s because in this time of economic strength too many executives and business owners have been scarred and scared by the pandemic—now three years old—to the point that they’re afraid to make investments and afraid to innovate. It’s fascinating to me, for example, that United Airlines has excessive weather delays while Jet Blue does not. Or that Lowe’s has help in the aisles while Home Depot does not. Perhaps Jet Blue has special bad weather-avoidance jets, or Lowe’s has found a source of unlimited employees?
You can’t succeed in life if you’re permanently scared. (See my book, Fearless Leadership). We have choices when challenged: fright, flight, fight. The presumed danger in “fight” is metaphorical, because no one is shooting at us. Innovation—the heart and soul of “fight”—requires boldness, prudent risk, and resilience (because we won’t always succeed). But “hanging on for dear life” simply creates white knuckles, cramps, and eventual decline.
The only direction in which you can coast is downhill.
This is a great time to be a consultant or a coach. It’s not about rocket science.
It’s about not fearing your own shadow.
Fortune favors the bold. —Virgil
Be bold. If you’re going to make an error, make a doozy, and don’t be afraid to hit the ball. —Billie Jean King
You must be bold, brand, and courageous and find a way…to get in the way. —John Lewis
Thought Leadership 2023
In Thought Leadership 2023 we will: Create dramatic new IP around your expertise; Commercialize IP so as to immediately trademark it; Create a social proof journal which impressively supports your positions and provides instant credibility; Project immediate value so that no one will ever “ghost” you again; Create an “in the buyer’s office” role play which utilizes contemporary events; Use the Wall Street Journal for rich sources of material, which I will demonstrate for each of you; Create a 25-page ebook outline that you can complete with little effort within the following week as a marketing lever.
There will be prep work to enable you to gather the proper materials. Minimum of 10 people, maximum of 20 (physically present) for 1.5 days. The fee is $9,500 which includes a light breakfast both mornings and lunch on the first day. You will get a $1,000 rebate after the program if you:
- Stay through the compete session and don’t leave early for the airport.
- Submit to me your completed ebook content within 10 days.
You may attend virtually for $7,500, no rebates.* November 29-30, Washington, DC. Last chance to register.
https://alanweiss.com/growth-e
NEW: The Remote Millionaire®: Yes, I’m going to provide the secrets (and puncture the myths) of making a million dollars or more a year without leaving your home.
And, ironically, I’m going to do it in person, because I’m scheduled to be in LA for other reasons and I generate so much money remotely that I like to be with people on occasion (in good weather)! Here’s what you’ll create or improve without leaving home, except for this day with me:
- Developing unsolicited referra
ls. - Creating client evangelism with prospects.
- Delivering powerful marketing discussions.
- Creating contemporary passive income.
- Establishing client “banks” that are used and replenished.
- Moving to and enlarging a trusted advisor network.
We’ll be using role plays, actual participant services (from prep work), and exercises to develop the skills to market, deliver, and expand business though dramatic and tangible value from a distance. We’ll master how to do this with individuals, small groups, and/or large audiences. https://alanweiss.c
“Thank you for a phenomenal event today in San Diego. It was more than a master class— it is business rocket fuel!” —Kelly Nilsson, CFP®, CDFA®, JD, Founder, Brava Financial, LLC
NEW! Alan’s Advisory Suite: Nine options for groups or individuals to receive “real time” coaching to build their practices and lives on a continuing basis. The strongest, best people in business, entertainment, sports, the media—all use coaches. https://alanweiss.com
Million Dollar Consulting® for the World: I’ve provided 14 modules with videos from me, from your colleagues globally, slides, and text. They include everything from launch to self-esteem, proposals to fees, closing business to creating a brand. No upsells! It’s only $115. What do you think about a 10,000:1 ROI? We have over 500 people from 47 countries. https://milliondoll
NEW: Million Dollar Consulting® for the World ADVANCED: The new program contains over 60 videos and has 15 modules focusing on what to do in the buyer’s office, overcoming crises, financial planning, and much, much more. https://alanweiss.com/gr
Sentient Strategy Certification: My new book on the topic (above) has been released, so this is an ideal time to market Sentient Strategy. Write me to apply, join over 70 people certified in six countries. One-time fee of $12,000, includes 90 days of my support, free admission to all future certifications, and admission to a private web board with other Sentient facilitators. alan@summitcons
Speaking with Alan: Perhaps my most popular and pragmatic program over the years, spend 2.5 days with me creating a speech, practicing it, revising it, pricing it, and then marketing it. Whether you’re new to this or a veteran, I can increase you frequency, effectiveness, and fees in a very brief time. It includes 90 days of my support. First time in Boston, Jan. 23-25. https://alanweiss.com/g
