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Are You Talking to Me?

Are You Talking to Me?

I’m astonished by how little designers (cars, hotel rooms, appliances, furniture, etc.) consult with their perspective customers before they produce the final product.

I’m always asked by consultants what topics to use for a special event, a client conference, or a webinar or video series. Well, start by asking your ideal buyers what they would like to see and hear.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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