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As Wile E. Coyote Said….

As Wile E. Coyote Said….

If you have to start every chapter of your book with someone else’s quote, and cite others repeatedly throughout the book as if trying to justify your positions, why wouldn’t readers just go to the original sources rather than read your book? Experts and thought leaders don’t attempt to support their positions with others’ thinking, but rather with their own, original thinking.

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Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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