Don’t Look Now, But….
I know it’s unfashionable to report good news, but someone has to do it. The stock market is hovering around being in the black for 2009. Government indicators are cautiously positive on trends in unemployment, housing sales, and trade. That is, things
Why Your Client Should Invest Now
I've published here previously research done by McGraw-Hill underscoring the wisdom of investing in promotion, development, and so on during a recession, and why such companies outperform those which hide under a rock. Thanks to Mark Smith, a member of
What Price Marketing?
It’s astounding to me how much consultants spend on marketing that not only need not be expended but is pretty useless, and how many simple, inexpensive activities with high impact are ignored. Interested in reading on? Here are examples of wasted time
Marketing Communications Consultant Needed
My client, a large chemicals company, is looking for a marketing communications consultant to help with naming and branding a new polymer additive. Must have success examples in this or similar sectors. Please contact: Office: 201-585-7600 cell: 201-407-8347 email: [email protected] Alan Fortier Fortier &
I Resemble That Remark
Here is a passage from the most recent edition of Balancing Act®, my free, monthly newsletter: • In an age where everyone has a tip jar out, even the cashiers at Starbuck’s (where they should tip you to put up with
Two Openings for Shameless Promotion
Phil Symchych from Canada and Stuart Cross from the UK will be with me on September 29-30 for the second Shameless Promotion Workshop at my home, which includes all meals, lodging, and social events. They are seeking just two more
You Talking to Me?? Why, Yes, I Am.
Too many consultants are thwarted when the buyer says, "Sounds interesting, I think you should talk to our human resources director (or training manager or whatever)." That's not the time to ask directions to the HR department, but to say
We want it, but we have no budget….
Rob Novak, a member of my Mentor Program and Million Dollar Consulting® College grad, posted this video reference on Alan's Forums. I wanted to share it with a wider community, so that you can keep in mind the next time
Six Figures to Seven Summary Gems
Here are just a few of the gems, personal observations, regrets, and improvement points in the summary reports from the participants in the Six Figures to Seven Workshop just concluded in Newport: • I've worked much too hard at "not failing." • I'm
The King of Social Media (Episode 33)
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