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….But We’ll Make It Up in Volume

….But We’ll Make It Up in Volume

Numbers of followers, links, friends do not matter in terms of business potential. What matters is the quality of those people, meaning are they your ideal buyers? Reaching three people who are ideal buyers for your services is far superior to reading 3,000 irrelevant people who could never buy or recommend your services. You can’t pay the mortgage with Linkedin contact numbers.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Comments: 2

  • Duke Merhavy

    July 19, 2019

    Agreed. As an outsource marketing department, they way I put it to our clients is “you want more of the right kind of leads”. You called it ‘quality leads’, but we are referring to the same thing.

    To do this, by the way, we spend considerable amount of time with our clients (at the beginning of our engagement) segmenting the market and clearly define (demographics, behavior, buying habits, etc.) the ones we want to go after. This increases the probability of investing resources on worthwhile efforts. ‘Harvesting’ meaningless “Likes” and making wholesale “Connections” are a waste of resources.

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