First Impressions
Let me give you a quick insight to maximize your chances of success with a prospect. The overwhelming odds are that the buyer, who was smart enough to seek help, is not the primary problem, and definitely not in the first
Offerings
You can offer low prices at high volume: subscriptions for $200 that 5,000 people purchase. You can offer high prices at low volume: high-end retreats for a dozen people at $20,000 each. And you can offer high prices at high volume: bringing
You Are Not in the Consulting Business, You’re in the Marketing Business
Every professional services firm or practice is in the marketing business. If you can't market the benefits of your services, but instead focus merely on your methodology and/or technology, you may survive but you''ll never thrive. And if you can't
I Don’t Care About Your Charts and Graphs
People buy because they need or want something. Success is in fulfilling that want or need. So don't tell prospects what you do, the them what you create and how that results in their benefit. Give, don't take. Is that so hard?
Building Dynamic, Evergreen Business Communities
Join me Jan. 14/15 mornings via Zoom to learn how to build your own Evergreen Dynamic Business Communities. https://alanweiss.com/growth-experiences/creating-dynamic-communities/ Based on my new book that Amazon can't keep in stock! Learn how to to build and sustain a community of evangelists
Savings
No matter what your age, always fill your "retirement" savings plans to the maximum under law: IRA, SEP IRA, ROTH IRA, 401k, etc. Some let you "catch up" if you missed a year or two. Not doing so is one
The Four Phases of A Sale and Proposals Accepted Every Time
The four phases of a sale, within an hour, to create a proposal that's accepted every time: Building trust: Exchange insights about the business, the market, prevailing conditions, etc. Demonstrate that you are an astute business person and can talk
Sorry, I Don’t Remember That Person….
Have you considered asking your executive clients how they will choose people for promotion and special assignments in the future, since the literature shows that most such decisions are made based on observing and interacting with key people regularly in the
Not Wanted: Help
Just because you believe you can help a prospect doesn't mean you should. Building an effective and profitable business means knowing when to turn down business as well as accept it. A lousy client will undermine all the rest of your