White Caps
I'm watching the ocean this morning, and there's a huge wind whipping everything. One indication is that there are white caps far out in the water, and another is that the flag is flapping mightily, as if trying to get
The Golden Rule
There is no silver and no bronze when you're in the buyer's office. You get the business or you don't. A good try doesn't pay the mortgage and no one ever remembers who finished second and third. "I made it
Speed Demon
Speed and immediacy are of the essence, these days. That is not a passing fad, but rather a fact of modern life that technologies and expectations intensify. You're not going to be successful with cumbersome models and complex methodology. Streamline your
Sorry, I Can’t See You, You’re Indistinct
Don't slavishly copy. When you notice a lot of people doing the same thing, get off the train, it's already old. Create new IP, new meaning. Don't be derivative. This is why you have to continually "reinvent" yourself. The most vivid
Opening Act
I drive a couple of miles at 7am down here at the Jersey Shore to get the newspapers at the supermarket. During my leisurely drive along the boardwalk and through the snoozing town, I see trucks delivering everything from bread
What We Have Here Is A Failure To Communicate
I had a problem with my Pitney Bowes postage meter at one point, and the repair guy said, "Yeah, this was tooled wrong. It's nothing your doing or even this machine, the part was made wrong." "No one realized?" "Oh, we told
Structuring A Successful Hour Meeting (With An Economic Buyer)
First 10-15 minutes: Pleasantries, build a relationship, determine other person's style, create credibility and trust. Offer some value. Typical question: "What prompted you to see me?" Second 10-15 minutes: Discuss issues of importance which may lend themselves to a project. Provide
Those Stupid Things Remind Me of You
We all say stupid things. Some of us are lucky enough to have family and friends who straighten us out. You owe it to your clients to point out stupid things, not pretend they weren't said or are actually legitimate. "You were
Publish but Don’t Perish
You know how "It's not what happens to you, it's what you do about it"? Well, a corollary: "It's not that you have a book out, it's what you do with it." Stop dreaming that you're in the book selling business
Owning the Conversation
Stop trying to respond to buyers' questions as if you're seeking a good score on the SATs or taking an interview for grad school. Change the conversation toward the direction you need to close business. For example, once you explain what