Are You the Favorite in Your Own Mind?!
Too many people walk into a prospect meeting ready to compromise and even concede. YOU are your own advocate. Walk in with the belief and confidence that the buyer needs your value and operate from that baseline. A good defense is NOT
Speaking of Business
I'd suggest you consider a speech—whether paid or pro bono—a marketing opportunity. You have the forum to meet others before and after, perhaps interview key people in preparation, provide handouts and contacts, and most of all, show how expert you are on
Life
If you're a "life coach" and your business is struggling, what does that say?! (Perhaps you don't think enough of your value to promote yourself properly.)
You’re Agile. I’m Resilient
Don't try to be merely different, show that you're better. If someone were to say, "We're all about agile, agile is the hot topic today." You say, "Well, I'm about resilience. Here's the difference: An agile fielder might avoid a ball that's
Brand Power
There are some people reviewing the new iPhone—and deciding on its purchase, personally—based on the differences and improvements over the prior product. That's not terribly relevant. Apple stock has soared, and iPhone 7 sales are exceeding iPhone 6 sales. Some people are advising
Ego vs. Efficacy
Just because someone asks you to be on their podcast, YouTube channel, teleconference, internet radio show, cable show, or any related medium doesn't mean it's a good idea. Ask yourself: What's the real (not claimed) demographic and numbers? Are these people my
Shortest Distance
I hear far too much "background" from consultants on their clients' internal politics, gossip, history, and irrelevant issues. The shortest distance between two points is still a straight line. Find out the desired future state, identify the current state, and
White Caps
I'm watching the ocean this morning, and there's a huge wind whipping everything. One indication is that there are white caps far out in the water, and another is that the flag is flapping mightily, as if trying to get
The Golden Rule
There is no silver and no bronze when you're in the buyer's office. You get the business or you don't. A good try doesn't pay the mortgage and no one ever remembers who finished second and third. "I made it
Speed Demon
Speed and immediacy are of the essence, these days. That is not a passing fad, but rather a fact of modern life that technologies and expectations intensify. You're not going to be successful with cumbersome models and complex methodology. Streamline your