Generalizing from A Specific
For decades, politicians have used a slick trick to try to support their positions. They’ll say, “Just yesterday, a druggist in Charlotte, North Carolina asked me when we’ll change health care reimbursement, because he’s going to have to close his
Don’t Look Now, Recovery Continues
Here's the opening of the lead story in today's Wall Street Journal: "Surging global demand for American soybeans, cars, diesel engines and even artwork and antiques has pushed U.S. exports to a level not seen since before the financial crisis, boosting
Business and Development Trends for 2011
Some of my observations: • Technology will move from implementation alternative to strategic factor. That is, technological potential will determine products, services, and relationships, and not merely serve as after-the-fact routes for them. • Work will bifurcate into the blazingly simple (basic
Credibility for Consultants
I’m presenting in Key West and a very common question is, “How do I create credibility when I don’t have a commercially published book?” While I use book publishing as a key marketing tool, it’s not the sole route to credibility.
Selling Products When Speaking
There is not a thing wrong with selling products in conjunction with a speaking engagement. Here are some tips I've found effective: • Give one of your products away while on the platform. I ask for a volunteer, reward them with
Referral Language
Language to generate referrals in various stages of client interaction (From my new book, Million Dollar Referrals from McGraw-Hill, which will be released in mid-2011.) New Clients, Project Launching • “As we move forward, it’s common for me to request
On-Site Rules for Outstanding Consultants
When you’re with a client, before you depart, try to: • Summarize progress and current status. • Have client agree with positive results to date. • Commit to his or her accountabilities in near-term. • Agree on time and date for next discussion between
Look, Mr. President….
I tried my best when there was still time (http://www.contrarianconsulting.com/my-report-to-the-president/) right on this site, but you just wouldn't take my advice. Now look at what's happened. It's never too late. Meet people in the aisle (in the middle), as President Clinton
The Other Person Ain’t Damaged (Unless….)
I've heard from too many consultants that they "immediately" realize that the buyer is the problem. "How can I deal with the fact that the person who wants the problem fixed is the cause of it?" I'm asked with frighteningly little
Alan’s Observations
These are some observations that influence our marketing approaches which I presented at our 12th Mentor Summit at Sea Pines Plantation on Hilton Head Island this week. 1. Volatility reigns. For the foreseeable future, volatility with be the new “normal.” Use