Alan’s Nine Steps to Marketing Email That Will Be Read
I love people who tell me they are hosting a radio show or a TV show. That almost always means they've allowed their ego to be captured by some wise guys who are charging them to "host their own show"! In
Well, Look Again….
Here I go again, trying to bring some optimism and positive techniques to the economy and consulting services. By the way, it was recently mentioned in the Wall Street Journalthat Europe will recover much more slowly than the U.S., which
Don’t Look Now, But….
I know it’s unfashionable to report good news, but someone has to do it. The stock market is hovering around being in the black for 2009. Government indicators are cautiously positive on trends in unemployment, housing sales, and trade. That is, things
Why Your Client Should Invest Now
I've published here previously research done by McGraw-Hill underscoring the wisdom of investing in promotion, development, and so on during a recession, and why such companies outperform those which hide under a rock. Thanks to Mark Smith, a member of
What Price Marketing?
It’s astounding to me how much consultants spend on marketing that not only need not be expended but is pretty useless, and how many simple, inexpensive activities with high impact are ignored. Interested in reading on? Here are examples of wasted time
You Talking to Me?? Why, Yes, I Am.
Too many consultants are thwarted when the buyer says, "Sounds interesting, I think you should talk to our human resources director (or training manager or whatever)." That's not the time to ask directions to the HR department, but to say
We want it, but we have no budget….
Rob Novak, a member of my Mentor Program and Million Dollar Consulting® College grad, posted this video reference on Alan's Forums. I wanted to share it with a wider community, so that you can keep in mind the next time
Is There Consulting Potential Out There? Oh Yeah….
Here are some of the issues that major, for-profit organizations are facing today. These are gathered from my various communities, mentoring, ongoing client work, and trends seen in business publications. They are in random order. • Productivity after cuts, resource reductions,
Beware of “Offers”
Vistage is an operation that pays peanuts to presenters for "exposure." Here is a "personalized" message I received today: Dear Alan, I recently came across your material and thought there was tremendous synergy with our Vistage community. We are recognizing the
You Need to Be Proactive to Sell
We are looking for a new truck. We're probably one of the few couples around buying three top-end vehicles within six months, when it just so happens all our leases come up. (I'm going to name-drop to make my point.