According to the book, Loneliness Is an Emergency, lonely people are more likely to have heart attacks and cancer and alcoholism, and even common colds (reported in the New York Times).
I don’t think “loneliness” is necessarily solitude. I think it means being disaffected and disconnected with people around you. That’s why communities are so important, whether personal or professional, real or virtual. We want to be with kindred spirits.
Therefore, the act of bringing people together into communities is of huge value. Are you establishing a client community, and deriving the worth and loyalty in so doing?