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Do You Choose to Market?

Do You Choose to Market?

There is a canard that you “can’t market” at certain times of the year (vacation periods, holidays, times of turmoil). That’s a nice excuse for people who don’t realize that this is the marketing business, no matter what their expertise. There are always executives somewhere on the job, at work. There are always companies and organizations doing well. There are always people eager to hear about new ideas and innovative approaches.

Of course, there are also always consultants who feel “it’s not a good time to market.”

The horrendous misconception in Field of Dreams was the admonition “build it, and they will come.” That’s beyond stupid. Build it, tell them you’ve built it, and they well come. The sentence I inserted in the marketing dynamic.

Or, of course, you can just sit in the cornfield assuming buyers will emerge, but that noise you’re hearing is simply that of crows eating your corn.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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