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Dumb Ass Stupid Marketing

Dumb Ass Stupid Marketing

I received the email below a couple of days ago (I’ve changed some names so as not to give them any publicity whatsoever):

 

Hi Alan,

My name is Sherry Useless. I’m the administrative assistant for Michael Loon, co-author of the book, “Don’t Pay Any Bills: The Proven 9 Step Method To Legally Avoiding Financial Obligations”.

Michael asked me if I could reach out to the owners of a few quality sites to see if they would be interested in a free copy and also interviewing him on the topic. The interview can be text, audio or video. Whatever works best for you.

You would get awesome content for your website and your subscribers would love you for educating them on how to pay off their bills quicker.

What do you think? I am happy to send you a copy of his book to review.

If you’re not interested, thanks for taking the time to read this all the same. I appreciate it.

Sherry

 

NOW: These people are asking me to use my brand and lists to promote them and their sketchy, nutty idea, because it would be “awesome” for my readers. The letter is punctuated incorrectly and ungrammatical. Michael doesn’t feel his time is worth personally calling me, so he has a secretary send me this stupid email. Oh, yeah, I get a free book.

This is why it’s so easy to shine and stand out in a crowd: Because these complete dolts are in the crowd.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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