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Focused Marketing: CRC

Focused Marketing: CRC

If you want to strip away all the non-essentials, think about CRC:

Credibility: The ability to instantly convince people that you possess the requisite expertise, by what you’ve already produced in terms of intellectual property, publishing, and word-of-mouth, as well as your conversation in the moment.

Rapport: The ability to engage in a trusting, respectful relationship which is based on mutual self-interest, candor, and value in the moment.

Conversion: The ability to transform the immediate conversation and relationship into a business partnership rapidly and assuredly.

Gain the skills and behaviors necessary for CRC, and you’ll be closing business in over 80 percent of you meetings with true economic buyers.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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