Have I Told You Lately How Good You Look?
If you want to get someone’s attention, compliment them! When I tell a reporter in any major publication that I enjoyed the article and wanted to suggest something, I’ll get a response 90% of the time. When I tell a restaurant manger or owner that the food is fantastic, and then ask for a favor, it’s almost always granted (whether a special meal preparation or a gift certificate for charity).
The same dynamic applies with clients and prospects. Don’t open a discussion saying, “Your web site could be making a much better impressions if you changed….” but rather, “Your web site is very clearly done. Have you considered adding….?”