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Keeping It Personal

Keeping It Personal

Your customers want to feel special, to be recognized and remembered. Keep notes on their habits and preferences. Don't treat any one customer as “one of many,” but rather as an individual.

Remember the comedy “Cheers”? Whenever Norm walked in, the entire bar shouted “Norm!!”

When a regular like me walks into my gym, everyone yells, “Morning, Alan!”

Keep it personal in an impersonal world.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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