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Looking Good. But How Are You Performing?

Looking Good. But How Are You Performing?

Having an admired web site, or a book doing well on Amazon, or a kibillion “likes” on social media may be quite fulfilling. But none of that means a thing if your business isn’t growing. You can’t take “likes” to the bank, and no one pays just to visit your site and download free stuff.

I know people without any website making well into seven figures, and one of my own endearing habits is that I tend to irritate people, not be “liked” (“comfort the afflicted, afflict the comfortable” some famous person said).

Keep your eye on the ball in this game. Looking great in your uniform won’t get your contract renewed if you can’t perform. You’ll just be sent to the minor leagues.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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