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The Motivational Power of Dunkin’ Donuts

The Motivational Power of Dunkin’ Donuts

The dogs and I usually roll into Dunkin’ Donuts at about 6:15, order at the mike, then drive over to the window to pay and get my coffee and their treats. This is ritual.

About 99% of the time, the staff on duty, who have to have been there since at least 5 am if not earlier, are cheerful and pleasant. On the occasions when I don’t have the dogs (driving back from working out), they always remark about my car. They can always change a hundred (CVS can’t).

The value of Dunkin’ goes beyond coffee and donuts. If these minimum wage employees can be so cheerful so early, I can certainly have the right attitude for the rest of the day given my life.

And so can you.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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