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Notes From the Million Dollar Club: How to Sustain A 7-Figure Business

Notes From the Million Dollar Club: How to Sustain A 7-Figure Business

From out 2011 meeting notes:

How Do You Sustain A Seven-Figure Business

• Leverage your momentum. Use client stories with permission. Aggressively seek referrals.

• Build on strengths. Seek new markets, new offerings, new clients—and expanded work around current clients—based on core competencies.

• See the client as a person, not an entity or “business.” You’re dealing with a person, not merely a representative of the organization.

• Have passion about what you do, not about making money or “building numbers.”

• Reinvent yourself continually, and help your clients reinvent themselves.

• Ask, “What IS a high quality client relationship?” and then adhere to those standards.

• Help others and you’ll help yourself.

• Think of the fourth sale first. How can this become a long-term client?

• Gravitas plus relevance equals trust. Produce intellectual property, build your brand power, become a thought leader.

• Personally, improve your visibility in the marketplace with your most valuable potential buyers through gravity, publishing, speaking, the web, and brand power.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Comments: 3

  • Rene' Vidal

    October 3, 2011

    Good afternoon,
    Your accelerators for new speakers in “Million Dollar Speaking” are outstanding! One question: for the new professional speaker, would you suggest joining Toastmasters, National Speakers Association, both, other outfits…? Many thanks.

  • Alan Weiss

    October 3, 2011

    Toastmasters is good for those nervous about speaking and need rudimentary help in a safe environment. National Speakers Association is appropriate for professionals who need to market better and develop the business aspect of their profession.

    • Rene' Vidal

      October 3, 2011

      Terrific, thank you!

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