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Sir, What Are You Doing Down There?

Sir, What Are You Doing Down There?

Do designers ever ask the intended customer to consult with them?

I think it’s great having power outlets on planes, but when you have to turn on the iPhone flashlight and kneel on the floor to find it and make sure you can insert a plug properly, that seems a tad dumb.

The lighting in almost every hotel bathroom, no matter how expensive, is terrible. How do women put on makeup? I shave by memory.

I have two words for designers: end users.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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