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Sorry, We’re Not Doing That, We’re Doing This

Sorry, We’re Not Doing That, We’re Doing This

Whether or not you watch “Game of Thrones,” there was a huge, highly anticipated battle this past Sunday night, where the outcome, no matter how grim things looked, was pretty much assured if the series was going to continue for a few more episodes (and thankfully it will end soon).

Don’t let your prospects and clients think they know the story and the ending. Surprise them. Take a sharp right turn. Be contrarian. If nothing you do or say surprises them they’re going to ask why they need you.

So would I.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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