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Success Is Not About Wins and Losses

Success Is Not About Wins and Losses

Bentley has never complained that he failed to catch a ball or a Frisbee because my throw was bad. He simply retrieves it and returns it (unless he’s done for the day, in which case he refuses to return it). His ego isn’t involved. He simply enjoys himself.

I recently mentioned to a coaching client that he should stop recording “wins and losses” in his marketing summaries. This isn’t an adversarial relationship where either you “win” or the buyer “wins” (that is, doesn’t give you any business).

If you’re trying to help people, and to improve their condition, you don’t “lose” even if they don’t (immediately) buy.

“You win some, you lose some, and some get rained out. But you have to suit-up for them all.”

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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