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The Chain Reaction of Attraction®

The Chain Reaction of Attraction®

The more “attractors” you lure into your community, the more they will, in turn, attract still others. Don’t simply look for quantity for your lists and activities, instead seek quality. “Quality” here consists of people whom others will readily be influenced by and will follow. Instead of “recruiting” one person alone, every attractor might be worth 100 people to you, creating a “chain reaction” of responsiveness.

My followers and supporters have followers and supporters who also have followers and supporters. That’s how you build critical mass, how you gain attention, how you impress a publisher, how you guarantee your offerings will be successfully received.

This works at the corporate level, as well. When I worked with Fortune 500 companies, there were scores of buyers at varying levels. If I were good enough for someone three levels up, I was certainly good enough for the subordinates who had their own budgets.

The chain reaction of attraction®: Work smart, not hard.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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