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The Most Valuable Gift?

The most valuable gift

The Most Valuable Gift?

It’s awkward—and often illegal or against corporate ethics rules—to send clients gifts at the holidays. But what if your “gift” for your best clients were individualized value unique to their market or organization?

What if you recommended a better source of applicants for jobs, or real estate you saw appropriate for expansion, or a competitor’s weakness, or an inexpensive product extension?

Don’t make it a “blanket” offering to your lists. Isolate your top buyers and send some ideas of value to each. Hell, feel free to to that for me! I’d consider it very thoughtful, whether I used the idea or not, and so will your own clients.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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