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The Odds

The Odds

I’m running workshops and making a speech in Las Vegas. A great many people visiting here are entertaining themselves by gambling. But some people here are under the delusion that they can ultimately win against the house.

If you’re trying to “cold call” prospects and send email blasts to market your services, you’re betting against the house. People don’t buy high-fee professional services in that manner. However, if you have a strong brand, people will come to you because their peers are all talking about you.

When you have a strong brand you are the house and you will win over the long term every time.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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