Why Sportscasters Don’t Have to Be Experts: Jim Rome’s Empty Head
Jim Rome is a CBS sportscaster who leads the league in inaccuracies. Several years ago he made a big deal on TV about his prediction that the Patriots wouldn’t even qualify for the playoffs. Of course, they won the Super Bowl that year. Rome was quiet about that.
This past Sunday he stated nationally that Aaron Rodgers at Green Bay was at the top of his game and that Tom Brady was just “good” as a 43-year-old, so the undefeated Packers were certain to soundly beat Tampa Bay. The final score: Tampa Bay 38, Green Bay 10. Rodgers were terrible, Brady was terrific. No comment from Rome.
If we stood this guy up at the end of the year and compared his predictions with actuality in terms of a performance review, he’d be dumped (or traded for a player to be named later—much later). He’s just a guy up there making a million bucks guessing.
Unfortunately, Rome’s technique is no different from most financial advisors. Be very, very careful about choosing an “expert.” They need to have more than a microphone. A brain helps.