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You Want to Interview Me from Jail?

You Want to Interview Me from Jail?

Don’t jump at every offer of an interview, webinar, etc. Ask what the show’s demographics are and how many people are reached. A lot of people are merely trying to build their own audience by doing interviews, and it can actually hurt your brand if a poor or uninformed interviewer drags you into the quicksand. The more you struggle, the more you’ll sink. A lot of people claim to have interviewed people whom they haven’t. Ask to listen to or watch some past broadcasts. There is such a thing as bad publicity.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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