You Want to Interview Me from Jail?
Don’t jump at every offer of an interview, webinar, etc. Ask what the show’s demographics are and how many people are reached. A lot of people are merely trying to build their own audience by doing interviews, and it can actually hurt your brand if a poor or uninformed interviewer drags you into the quicksand. The more you struggle, the more you’ll sink. A lot of people claim to have interviewed people whom they haven’t. Ask to listen to or watch some past broadcasts. There is such a thing as bad publicity.