Are You an Amateur Or A Professional?
If you want to make waves and not just stick your toe in the water, you need to be bold about what you believe.
I could say, “Billing by the hour or day will not generate as much revenue as using value based fees.”
What I actually say is that, “Billing by the hour or day is basically unethical because you only make money the longer you’re there but the client benefits by rapid solutions, not lengthy ones. People who bill by the hour in consulting are amateurs.”
Now, that might drive some people away, but those aren’t the people I want to attract to begin with. Identify your ideal prospects and don’t be delusional by thinking everyone is a prospect.