Alan Weiss’s Word of the Week™ – 7/25/18
Today's word: ben trovato.
Hitting the Streets
For every person who can (legitimately) claim he or she has acquired business from a social media post, there are a million who haven't. Just as in LA, for every person who claims their screenplay was picked up by a
Weak Links
Some guy on Linkedin sends me what's obviously a mass message indicating he'd like to interview me for his "tens of thousands" of listeners, and if I sign up now I can avoid the charge to be interviewed beginning soon! A
Reach
I define "reach" as the number of names on your mailing lists which are those of ideal buyers. This is the marketing business. There are a lot of great ideas that have gone nowhere because no one has heard them. There
Alan Weiss’s Monday Morning Memo® – 7/23/18
I'm hearing a lot about "mindfulness" these days, and I don't get it. We should be "in the moment" and not oblivious or self-absorbed, I know that. But "mindful"? It's taken on a bizarre life of its own in
The Free Stuff Has to Be As High Quality As the Expensive Stuff
If you're going to offer a "trial subscription," shouldn't you overwhelm prospective buyers with help and all the bells and whistles so that you're irresistible? I just tried something called SmartDraw on a recommendation and it's non-intuitive, instruction-lacking, and what
Modern Contrarianism
One of my original "brands" was as "the contrarian." For example, at the height of the quality movement, I preached that quality could be taken to a dysfunctional extreme, actually costing more money than necessary. I remember at one point
Partial Help Doesn’t Help
If you seek help, everything has to be on the table, not under it. In other words, you can't say (as someone approaching me for coaching said), "I want you to help me grow my business faster (she was making
New York, New York
I might have had the most perfectly cooked filet mignon in my life last night at the Hunt and Fish Club, then house seats at Carousel, and going backstage after to meet the Tony-nominated star. In other words, another average