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Author: Alan Weiss

Some guy on Linkedin sends me what's obviously a mass message indicating he'd like to interview me for his "tens of thousands" of listeners, and if I sign up now I can avoid the charge to be interviewed beginning soon! A

I define "reach" as the number of names on your mailing lists which are those of ideal buyers. This is the marketing business. There are a lot of great ideas that have gone nowhere because no one has heard them. There