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“Culture” is simply that set of beliefs that governs behavior. If you want to change the “culture” of a company (or school board or non-profit or athletic team) change the belief system. Are we here to make money no matter what, or are we here to do good things and thereby make money in return?

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Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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