Alan Weiss’s Monday Morning Memo® – 08/09/2021
It's not whether you have acquired and saved the things you need, like certain addresses, or tools, or information about change management. No, the point is whether they are accessible when you need them! We're spoiled by Alexa, and Hey, Google,
I Need This? I Did Not Know That.
Marketing is about creating a need among your ideal buyers which your value can fill. It's not about "working the phones" or "feet on the street" or "finding the pain" all the other adages from the 50s. If you create
You Set Records By Running Faster
We are changing pool companies, since the one we've had for decades is now run by morons who failed to winterize a $5,000 heater and who scream at me on the phone. I am a substantial customer for anyone. We contacted
Episode 199 – Beyond Success
Tune in to the latest episode of Alan Weiss's The Uncomfortable Truth™ - Episode 199 - Beyond Success. Listen to this episode on your favorite podcast platform:
Input or Outcome? Low Fee or High?
If you offer "deliverables" (reports, training, focus groups, research, etc.) you are a commodity, because so many people do that. That's why human resources simply looks for the cheapest training programs. But if you offer outcomes (higher profits, stronger referrals,
Alan Weiss’s Word of the Week™ – 08/04/2021
Word of the week™: Pullulation
Cuomo
I've felt for a long time that this guy should be out on the street. He's abused women, caused nursing home deaths, covered up negative reports, intimidated accusers, connived a $6 million book deal on government time, arranged for family
But Enough About Me, What Do You Think of Me?
A lot of people think it's impolite to interrupt. It's actually impolite not to interrupt and instead ignore the droning and go into your own world thinking about what's for dinner or how to house train the new puppy. You simply say,
Come on, Man: Physician, Heal the Shysters
If you can "increase any business by a million dollars" or "help find a thousand new, qualified prospects" or "meet qualified buyers and convert them immediately" (or "flip houses without investing a cent") would you really have to promote yourself