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Contrarian Consulting

Let me suggest a marketing technique that I've found highly effective: Mix "free" and "fee." That is, provide value for your customers and prospects in the form of advice, teleconferences, webinars, Zoom sessions, podcasts, or whatever. But also, concurrently, offer coaching,

The recovery question that emerges after this next, intense period of infection they're predicting, will be whether it is a "V" shape, with a strong, immediate recovery after a dramatic decline, or a "U" shape, which has a waiting period