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Contrarian Consulting

A commodity is something generally purchased solely on price. It's undifferentiated, and no marketing heft is put behind it except for how inexpensive it is for the purpose intended. However, value is attached to non-commodities, including today: cars, pillows, hair coloring,

After wasting hours on La La Land and Moonlight, we finally watched a terrific movie last night, Hidden Figures. I had been told that this was really the top film, and of the ones I've seen, it's no contest. (Synopsis: