You Must Be At Least This Tall to Enter This Ride
The time to "double down" in a casino is when you're ahead and playing with "house money" (winnings). The time to market even more ferociously is when you're doing well and there's no pressure to pay the bills. But what
Heads I Win, Tails You Lose
If your client arbitrarily and unilaterally changes your billing terms when signing the proposal (I hear about this regularly) then you don’t have a trusting, peer-level relationship. Partners don’t do that to each other. But buyers frequently try to take
Quiet, I’m Consulting With the Spirits
I receive a lot of questions about how to determine if someone is the buyer or not. People reveal to me that they look for certain signs and listen for certain signals. This is the scapulimancy of the modern consultant. Here's my
An Interview on Success
This went viral, I thought you might enjoy it: http://www.somethingyoushouldknow.net/021-success-strategies-from-alan-weiss-loving-where-you-live/
Talk to Me
When you're delayed in an airport with no communication from the airline, you become increasingly angry. However, when the airline informs you frequently of the cause of the delay and expected departure, you can do other things, make other plans,
Reach
Superb marketing is reliant on "reach." Reach has two elements: The amount of names you can readily access (lists) which are relevant to your value. The ease with which you can get on those radar screens (they read what you
Give Me an Example
I stage mock media interviews with people to improve their presence and ability to stay in the moment. Here's a question that is unusually difficult for many: "What two or three companies would you name that are doing a good
Gloomy Gus
My late handyman—he was older than I—frequented the same coffee shop that I take the dogs to in the morning. The owner runs a nice place, but he's always complaining. My handyman gave him the sobriquet, "Gloomy Gus." If it's raining
Are You the Favorite in Your Own Mind?!
Too many people walk into a prospect meeting ready to compromise and even concede. YOU are your own advocate. Walk in with the belief and confidence that the buyer needs your value and operate from that baseline. A good defense is NOT
Speaking of Business
I'd suggest you consider a speech—whether paid or pro bono—a marketing opportunity. You have the forum to meet others before and after, perhaps interview key people in preparation, provide handouts and contacts, and most of all, show how expert you are on