Consultants Need To Be Multilingual
Just this morning, an IT consultant complained that I was unfair castigating IT people for not being customer-oriented, and he prided himself on being a "level three" service provider, or some such thing. Right in his letter of complaint, he
There Are Stupid Questions
We seem to direct our lives with a variety of humble, good-intentioned, ideal, yet completely nonsensical apothems that tend to constrict our success and options. One of the worst of these is, "There is no such thing as a stupid
How to Be Immediately Provocative to A Buyer
A rare, extended webinar: http://summitconsulting.com/seminars/WebinarHowToBeIimmediatelyProvocative.php
Focused Marketing: CRC
If you want to strip away all the non-essentials, think about CRC: Credibility: The ability to instantly convince people that you possess the requisite expertise, by what you've already produced in terms of intellectual property, publishing, and word-of-mouth, as well as
That’s Just My Assertiveness Talking
I don't believe humility is the road to success in consulting. Nor do I believe belligerence is the route. I do believe an assertive self-confidence wins the day. We have to be able to challenge our buyers' viewpoints, provide new ideas,
Formula for Value-Based Fees
Here's a formula for establishing fees of major projects: Tangible Outcomes X Annualization Intangible Outcomes X Emotional Impact Peripheral Benefits + Improved Variables ___________________________________ = ROI Fixed Value Based Fee Basically, your monetized outcomes (e.g., increased sales, decreased costs, etc.) times the duration of the benefit;
Accounting Firm Doubles Size With One Sale
Here are some kind words from old buddy and client Rob Nixon in Australia who just helped one of his clients double his firm size with a $900,000 contract using value based fees: A big thank you to my friend Alan
What Is Your “Angle of Innovation”?
How innovative are you? Do you have the "right angle"? © Alan Weiss 2013
Myths
Don't allow yourself to be misled or undermined by baseless myths in our profession. Examples: • The summer is dead, don't bother marketing. The thought that businesses stop and all senior people disappear for 90 days may be somewhat true in
Leader or Follower?
There are three main elements in a healthy consulting business: Eliciting and following up on leads. You must make your way to a genuine, economic buyer, in an organization that can truly use your value. In your "pipeline," leads should be continually