How to Create Dramatic Options to Increase Value and Fees
If you want to create high value, differentiated options in your proposals, consider these factors and how they might be included. Note that your most basic option still has to meet ALL the buyer's objectives, and that options aren't impressive
Folks, You Start At The Top, Not In The Middle!
Here's a post from Seth Godin's blog that 20 people have asked me to comment on by 9 am this morning! Since one isn't able to post commentary on Seth's blog, I'm going to reprint the item below, so that
Enough About Me, What Do You Think Of Me?
The people I have the most problem staying around are those trying way too hard to impress me. The people I tend to stay and have drinks with are those who enter into comfortable conversations and—I have to admit—appear to
Advice on Advice
I've often used a ski instructor analogy to support my philosophy that someone you ask for advice should have a successful history of doing what you want to do. The instructor should be a few yards ahead of you on
Why People Will Invest In You
A colleague and I were comparing notes on our respective practices. She told me that she thought she worked three times harder than I do, but made half as much. She asked my interpretation of why. I told here there were
What To Do With A Referral
If someone gave you a thousand dollars, would you leave it sitting around? If someone offered you tickets to a rare theatrical performance, would you delay getting back to them? Why do people treat referrals like rattlesnakes? Here's what you do when
Destruction Is Not A Stimulus
I've been hearing and reading—supposedly from "experts" who should know better—that the silver lining in this horrible natural disaster that has settled over the Eastern Seaboard is a rise in demolition, construction, and repair jobs. "Contractors are loaded with work,"
Stop Listening to Customers and Have Them Listen to You
Henry Ford said, famously, that if he had asked customers what they most wanted in transportation they would have replied, "Faster horses." Steve Jobs's biography demonstrates that he virtually never asked customers for any feedback, but simply focused on providing
Ideas from the Million Dollar Club
I began the Million Dollar Consulting® Million Dollar Club five years ago. A maximum of ten company owners of consulting practices, with spouses, meet for three mornings in exotic places to share ideas, techniques, philosophy, and innovation. We also ensure