Taylor and Me
My new book on Building Dynamic Communities will be released on the 29th, and is already doing very well on Amazon (!), and my first formal workshop is December 3. People wanted social proof about the efficacy of communities, beyond
Flight
I'm watching the gulls in Nantucket and they soar without flapping their wings in high winds. They have to flap and work hardest when there's no wind in order to create lift (the speed of air over their wings). When things
I Think You’re Very Intelligent Readers
At a high-end restaurant in Nantucket, we were seated next to a family of four adults and two children, girls of about 10 and 6. When they arose to leave, I said, "Excuse me, is that your daughter?" pointing to
Books
You'll hear claims that self-published books are better than commercially-published books because you can get them into print faster, there's no hassle in trying to get them accepted, you have more freedom. There is a role for self-published books, and
Where the Rubber Meets the Road
When people see my cars they ask me where I can drive them in Rhode Island because the roads are so bad! While that's somewhat of an exaggeration, the point is valid. No matter how fast and high performance your car,
Who Do You Know Who Can Use My Value?
Insurance, realty, and auto dealerships are largely driven by referral business. I've seen signs in medical practices, "We appreciate referral business." Every business can benefit from referral business. The question then becomes, "What are you doing to stimulate referrals and what
Broadcasting Far and Wide
There are excellent reasons to distribute your IP in text (blog and newsletters), audio (podcasts), video, and workshops (live and virtual). People learn in different modes. Use all of them to maximize your "hit rate."
The Association Fallacy
Have you noticed that in most cases local chapter meetings of national professional organizations are declining in attendance, frequency, duration, guest speakers, and so forth? That's because offering 12 monthly newsletters/magazines and a national convention aren't sufficient to provide value
How to Attract the Right Prospects
Before you fool around with your messaging, your web site, your collateral, and so forth, no matter what "experts" you're using for advice, ask this of yourself: What is my most dramatic value, who is the ideal buyer for that
The Greatest Innovators on 17th Street
Folks, if you paid to be in a book like Who's Who, or Great American Thinkers in Michigan, or The Great Coaches Under 37.5 Years of Age, there are three things wrong: You paid to get in, so it's not