• No products in the cart.
  • No products in the cart.
Back To Top
Image Alt

It Has A Beat I Can Dance To, Give It A Ten

It Has A Beat I Can Dance To, Give It A Ten

Some of you will remember Doo-wop music from the 50s and 60s, where the beat was so profound and simple that anyone could follow it. You felt it. For me, it was an opportunity for this pretty lousy dancer to hold a woman tightly in his arms—fully approved and sanctioned by all relevant authorities—and have her voluntarily follow me (a much harder skill, Ginger Rogers was unappreciated) around the dance floor.

What you need today, my friends, is that steady, clear, unmistakable “beat” around your value. You don’t want buyers searching for it or trying to find a place where it may make sense, or not willing to follow you. You want them to follow you around the conversation, right to the place where contracts are signed.

Fully approved, and sanctioned by all relevant authorities.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Post a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.