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Speakers: You BUILD your value to raise fees, you don’t LOWER your fees because you fear reduced value

Speakers: You BUILD your value to raise fees, you don’t LOWER your fees because you fear reduced value

Stop viewing remote speaking as a disadvantage and of less value. Make a case that it’s more valuable. The speaking profession took a hit because most “professional speakers” are also lousy marketers (they give advice that they can’t follow themselves.)

The client has fewer expenses, the logistics are easier. Be proactive:

1. Do not touch your fees and consider raising them for speaking (see below).

2. Assure all clients and prospects that you have the latest technology and support for remote speeches (and make sure you do).

3. Proactively provide the “best practices” for using remote speakers/experts.

4. Have a demo remote available for people to view.

5. Have testimonials supporting your remote work.

Simple as that. You BUILD your value to raise fees, you don’t LOWER your fees because you fear reduced value.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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