The 20-Minute Business Proposal
A proposal for consulting, advisory, and/or coaching services should be about 2.5 pages and take you 20 minutes to create. That’s because you should already have conceptual agreement with the buyer, and a proposal is a summation of prior agreement, not a negotiation or an exploration. Proposals that go on forever with résumés, photos, and testimonials simply show that there is no trusting relationship with the buyer.
It’s really that simple. Of course, a lot of consultants think that making things more complex shows how deep they are. They’re correct in that they’re burying their chances for acceptance.