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The Bandwagon Myth

The Bandwagon Myth

The concept of “jumping on the bandwagon” originated when the circus used to come to town and the wagons with musicians would be pulled through the streets by horse to advertise the arrival. Local politicians (of course) would “jump on the bandwagon” in  order to be visible to current and potential voters and supporters. The phrase has evolved to mean “joining a movement or backing an idea.”

It’s far easier to jump on to a moving bandwagon than to jump off, both literately and figuratively. Thus, we embark on these rides because of huge normative pressure to do so and/or the belief that we’ll be well-served by supporting something early and loudly. But bandwagons crash. The wheels fall off. They stop.

Every multi-level (Ponzi Scheme) sales swindle is like this, where the founders smoothy jump off with their early money while latecomers crash, never having even regained theirs.

I’ll point out that cryptocurrency took a severe hit this past week. And that suddenly Elon Musk isn’t so sure about Twitter after a characteristically noisy purchase announcement. And that Russia has proved its military to be probably inferior to Lichtenstein’s and has actually strengthened Nato.

Beware the bandwagons, which seem to offer great visibility but, in fact, are highly unstable and must run over all that horse poop coming from their means of propulsion.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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