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Who Are Your Friends?

Who Are Your Friends?

Ask your buyer before the project begins, “Who are the key people we need to co-opt to support us early?” These may be hierarchical, or social, or symbolic, but try to “stack the deck” before you encounter inevitable opposition.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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